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Navi Radjou discusses and signs his new book: Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
Wednesday, Mar 27 7:30p
Kepler's Books
Menlo Park,
CA
Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation.
The book has received rave reviews in The Economist, New York Times, Financial Times, Wall Street Journal and Forbes.
Created by keplers
Location & Nearby Info
Show nearby:
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